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    <lastmod>2021-01-07</lastmod>
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      <image:title>Products - Bottled Water &amp; Water Beverages</image:title>
      <image:caption>Many Americans appreciate the convenience and portability of bottled water and water beverages, which now play an important and healthy role in our nation’s beverage consumption patterns. The term “bottled water” actually applies to a number of different beverage products, including spring water, purified water, mineral water, sparkling bottled water, well water and artesian water. The term “water beverages” applies to a number of different beverages including flavored water, enhanced water, fortified water and fitness water.</image:caption>
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      <image:title>Products - 100% Juice &amp; Juice Drinks</image:title>
      <image:caption>Americans want variety and taste in the beverage products they consume. This is certainly apparent when it comes to the 100 percent juice and juice drink product category. The producers, marketers, bottlers and distributors of 100 percent juice and juice drink beverages provide products that offer more than simple refreshment. Many of these products deliver vitamins, minerals and antioxidants.</image:caption>
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      <image:title>Products - Soft Drinks &amp; Diet Soft Drinks</image:title>
      <image:caption>While many different categories make up the American beverage product picture, carbonated soft drinks (CSDs) and their diet counterparts continue to be some of the most popular. Since the early days of our nation’s history, carbonated soft drinks have occupied a unique place in the hearts, minds and palates of the American consumer.</image:caption>
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      <image:title>Products - Ready to Drink Teas</image:title>
      <image:caption>After water, tea is the world’s most widely consumed beverage with a per capita consumption of approximately four fluid ounces per day. Different types of tea are popular in different regions of the world. Black tea is consumed principally in Europe, North America and North Africa, while green tea is consumed throughout Asia. Oolong tea is popular in China and Taiwan.</image:caption>
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      <image:title>Products - Energy Drinks</image:title>
      <image:caption>Energy drinks can serve as a refreshing beverage choice. While they are not specifically designed like sports drinks to aid in rehydration, energy drinks can have a “pick-me-up” quality. Some examples of energy drinks currently in the marketplace include Red Bull, Amp, Full Throttle™, SoBe Adrenaline Rush™, and ROCKSTAR®.</image:caption>
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      <image:title>Products - Sports Drinks</image:title>
      <image:caption>Sports drinks are one of many beverage options designed to help consumers stay hydrated, which is necessary for overall health and wellness. These functional beverage products often contain electrolytes and were created to help athletes and other active people hydrate before, during and after vigorous exercise. Sports drinks can provide nutrients and quickly replenish electrolytes and carbohydrates lost during physical activity or exposure to high temperatures.</image:caption>
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    <loc>https://www.kybev.com/contact</loc>
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    <lastmod>2024-01-16</lastmod>
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    <loc>https://www.kybev.com/about-us</loc>
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    <lastmod>2021-02-24</lastmod>
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      <image:title>About - A Unified Voice</image:title>
      <image:caption>KBA represents its members at the federal, state and local levels of government and provides a forum for members to consider issues of interest, while maintaining their traditional spirited competition in the marketplace. The Association also serves as a liaison between the industry, government and the public, serving as a unified voice in legislative and regulatory matters.</image:caption>
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      <image:title>About - Our Impact</image:title>
      <image:caption>The non-alcoholic beverage industry plays an important role in Kentucky’s economy. Our industry has a direct economic impact of $2.9 billion, provides more than 4,000 jobs and helps to support thousands more that depend, in part, on beverage sales for their livelihoods.  Beverage companies and their employees, as well as the firms and employees indirectly employed by our industry, provide significant tax revenues – more than $291 million at the state level and nearly $329 million at the federal level – and contribute more than $10 million to charitable causes in communities across Kentucky.</image:caption>
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      <image:title>About - Our Mission</image:title>
      <image:caption>KBA’s mission is to promote the development, preservation, operation and general welfare of the refreshing, non-alcoholic beverage industry in our state. KBA represents the commonwealth’s many beverage producers, distributors, franchise companies and support industries. Together, they bring to market hundreds of brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.</image:caption>
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    <lastmod>2025-01-07</lastmod>
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    <loc>https://www.kybev.com/legislative-priorities</loc>
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    <lastmod>2020-12-21</lastmod>
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    <lastmod>2021-02-08</lastmod>
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    <loc>https://www.kybev.com/priorities</loc>
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    <lastmod>2021-01-07</lastmod>
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      <image:title>Priorities - Nutrition &amp; Science</image:title>
      <image:caption>Beverages are an important part of a healthy, balanced diet: they quench thirst, provide hydration, and also provide essential vitamins and minerals delivering needed energy to your body. In fact, many of the beverage industry’s products, including bottled water, juices, sports drinks, teas, milk and diet soft drinks can be a catalysts to health and fitness.</image:caption>
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      <image:title>Priorities - Connecting Communities</image:title>
      <image:caption>While Kentucky’s beverage companies sell some of the most recognizable brands in the world, perhaps one of their greatest attributes is that our members are integral parts of their community. They are community leaders, volunteer firefighters, little league baseball coaches, among hundreds of other titles. In short, we care about our local communities, because we live there too!</image:caption>
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      <image:title>Priorities - Environmental</image:title>
      <image:caption>KBA’s mission is to promote the development, preservation, operation and general welfare of the refreshing, non-alcoholic beverage industry in our state. KBA represents the commonwealth’s many beverage producers, distributors, franchise companies and support industries. Together, they bring to market hundreds of brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Priorities - Legislative</image:title>
      <image:caption>KBA represents its members at the federal, state and local levels of government and provides a forum for members to consider issues of interest, while maintaining their traditional spirited competition in the marketplace. The Association also serves as a liaison between the industry, government and the public, serving as a unified voice in legislative and regulatory matters.</image:caption>
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      <image:title>Priorities - Economic</image:title>
      <image:caption>The non-alcoholic beverage industry plays an important role in Kentucky’s economy. Our industry has a direct economic impact of $2.9 billion, provides more than 4,000 jobs and helps to support thousands more that depend, in part, on beverage sales for their livelihoods.  Beverage companies and their employees, as well as the firms and employees indirectly employed by our industry, provide significant tax revenues – more than $291 million at the state level and nearly $329 million at the federal level – and contribute more than $10 million to charitable causes in communities across Kentucky.</image:caption>
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    <lastmod>2020-12-18</lastmod>
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    <lastmod>2020-12-18</lastmod>
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    <lastmod>2020-12-28</lastmod>
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    <lastmod>2020-12-28</lastmod>
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      <image:caption>Water is a key ingredient in all of our products. As a customer of the municipal water system, the beverage industry supports its strength and viability. It is in our best interest to protect our nation’s water resources for today and for the future. Our manufacturing facilities represent on a small portion of the nation’s overall water use. In fact, we account for only 4/100ths of one percent of all public water usage. That’s just a drop in the bucket. Additionally, the beverage industry is sharing its best practices for water conservation with the large global business world.</image:caption>
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      <image:title>Community Impact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb597c687d40475497be17a/1608154604077-YS3E49ONUV3QUGMR8YZQ/12745828_966784906740390_1595800484468119508_n.jpg</image:loc>
      <image:title>Community Impact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kybev.com/nutrition-and-science</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb597c687d40475497be17a/1608307685529-264J6OVJ8X4DNSY235KG/El2AIqMWMAAcwDD.png</image:loc>
      <image:title>Nutrition &amp; Science - Calorie Information at Your Fingertips</image:title>
      <image:caption>America’s beverage companies are putting new labels on the front of every can, bottle and pack we produce – making it easier to choose the drink that’s right for you. This is all part of our Clear on Calories initiative, announced in 2010 in support of First Lady Michelle Obama’s “Let’s Move!” anti-obesity campaign. Consumers across America have seen these labels on the front of their favorite beverages. This is yet another way that the beverage industry is helping consumers make informed choices as part of an active, healthy lifestyle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb597c687d40475497be17a/1608308101636-3Y3VZUT9LW2LUHFZQ766/19957031_1505748762822055_6424249416504161904_o.jpg</image:loc>
      <image:title>Nutrition &amp; Science</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb597c687d40475497be17a/1608309290400-6Q1AWAE4K3CW6MDRNM67/Ejkc4CaWkAE5Rq3.jpg</image:loc>
      <image:title>Nutrition &amp; Science - How We’re Supporting Your Efforts to Balance</image:title>
      <image:caption>Signs on coolers and displays remind everyone to think “balance” before making their beverage choices. More choices, including smaller portions and a wider range of beverages with less sugar or no sugar at all. Clear calorie information on the front of every product.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kybev.com/powell-county-curbside-recycling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fb597c687d40475497be17a/30a70b48-492c-457c-a516-8231f6269d79/KBA+-+Powell+County+Sign+Up.png</image:loc>
    </image:image>
  </url>
</urlset>

